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This site states the following, "Sustainability that cooks up deliciously every time? USA Rice is empowering operators to deliver on consumers demands for great tasting food thats local, sustainable and good for them." We observed that the web page stated " Now the group is partnering with leading restaurant chains, including P." It also stated " Changs, to celebrate National Rice Month and donate food to hungry families across the country. We wear it on our sleeves. A compelling story was told to position Custom Culinary as an industry heavy hitter and valuable resource and partner." The header had child nutrition as the highest ranking keyword. It was followed by childrens menu, gluten free, and healthy hunger free kids act which isn't as ranked as highly as child nutrition. The next words the site uses is kids menu. nutrition was also included and could not be seen by search engines.